Morrison Homes wins hearts and minds with versatile designs and affordability

Spring brings the eternal promise of new beginnings, and this year, Morrison Homes is excited to bring all the opportunities of starting a new life in a new home in Edmonton with purposeful design and quality, and a commitment to customer care.

For over six decades Morrison Homes has been making homeowning dreams of Albertans come true, and in Edmonton that happily ever after is available in six new communities with 12 new showhomes displaying varied lifestyle possibilities.

Morrison Homes’ offerings in Edmonton span from townhomes, laned, and front-drive garage, and their availability in some of the most dynamic communities in and around Edmonton ensures that buyers can meet all their lifestyle and budget needs.

“We’re really excited about Marquis West,” says Morrison Homes’ Marketing Specialist, Landen Sparrow. Besides its location in prime real estate in the newest NE corner of the city close to the Horse Hill Creek natural area, the homes they offer here span the needs and budgets of anyone looking for a new home.

“We offer both rear detached laned and front garage home types here, so there is flexibility for most budgets. Homebuyers have the chance to be one of the first in this new community with lots facing a future park, or quiet cul-de-sac pie shaped lots.”

Marquis West is “surrounded by nature outside, and the chance to create your dream home with our flexible floorplans inside,” Sparrow notes, adding that Morrison Homes is confident that customers can find their happily ever after here.

Commitment to quality

Morrison Homes is one of the most award-winning homebuilders in Alberta, and the skill and craftsmanship they have gained in over 60 years in the business has made them one of the most trusted names in the business.
They are steadily winning hearts and minds in Edmonton and this year received more than a dozen finalist nominations at the CHBA-Edmonton Region Awards of Excellence in Housing.

But as Morrison Homes Marketing Manager, Max Conrad, points out, they are not in the game to collect accolades.

“As always, we’re not in it for awards, we’re in it for our customers. We’re always honored to receive finalist nominations and awards wins, but they are a by-product of our dedication to our customers. This is a testament to the trust our homebuyers provide us,” he says.

So, when all eyes of the nation are on Alberta and the continued affordability of its homes, it helps to know who the most trusted players are in the local new home industry. Especially one that has the ability to make dream homes come true.

Dedicated to excellence

Awards are a great validation of the work, but customer satisfaction is what Morrison Homes ultimately aims for.
The emphasis they put on customer care cannot be overstated, as well. “At Morrison Homes, our team (area sales managers, selection studio designers, site supervisors, warranty technicians, and dedicated warranty coordinators) is by your side through every stage of the building process,” Sparrow says.

“Our commitment is to guarantee that each customer’s investment results in a new home that exceeds their expectations. With Morrison Homes, the Customer’s always come first. With this guiding principle, we are proudly the Homebuyer’s Best Friend.”

Why buy now

It’s never a bad time to buy a new home, and Conrad says if you have the ability to buy a home now the timing may be just right.

“With interest rates predicted to come down over the coming year it’s an especially good time to buy. If you qualify now, at current rates, in 8-12 months once your home is completed, you’ll likely see a reduced interest rate at possession. This combined with the cost to build continuing to rise means you’re likely to be a good position when you get your keys,” he advises.

Sparrow adds that Morrison Homes has ways of helping out in the design that can make the home work for the buyer.

“A concern we keep hearing is the challenges customers are having with qualifying for the homes they need. By offering home options like basement suites, side entries and main floor suites, our customers have many options for potential rental income or having additional family members live with them to help with their monthly mortgage payments,” she says.

The advantage of choice

From townhomes, to laned and semi-estate front-drive garage homes, Morrison Homes has the range of products that can certainly land in anyone’s sweet spot.

New is their townhomes in Riverside, St. Albert. “The Aspen has a bright and open concept main floor that brilliantly uses all available space,” Sparrow says.

“This showhome shows how spacious and bright our townhomes are, combined with the rear detached double garage, landscaping, and fencing, these townhomes are the perfect package - just missing the bow!”
The Nixon laned home in the new community of Elan in Beaumont is another popular choice. It has three bedrooms and two-and-a-half baths, a central kitchen in the open concept main floor and a front den for a convenient home office.

“The bonus family room upstairs underlines its family-friendly design, and double sinks in the ensuite and laundry room provides extra convenience.”

The new Webster II and the Harrison II front-drive garage showhomes brings Morrison Homes’ expertise to the fore, combining semi-estate style with affordability, they stand out in any showhome parade.

The Webster II showhome in Glenridding Ravine in the SW opens with a grandiose charm with its open to above front entry. An Optional den for a convenient home office, large windows, and bright kitchen cabinets make the most of the open concept living spaces, Sparrow says.

Bonus living room upstairs gets plenty of compliments, as does the spacious primary bedroom with an ensuite that walks through to a walk-in closet. It has an upstairs laundry and two more bedrooms with walk in closets complete the upstairs.

The Harrison II showhome in the young community of Marquis West in the NE is its latest. It has a main floor den and walk through butler’s pantry. Open concept kitchen and living spaces finished with a statement fireplace and huge windows. Kitchen layout perfect for entertaining with spacious island. Catching everyone’s eye is the five-piece ensuite in the master bedroom and the bonus living room at the top of the stairs.

Morrison Homes can also be found in the communities of Cy Becker and Tonewood in Spruce Grove. For everything else that Morrison Homes offers, go to morrisonhomes.ca.