GVHBA changes it name to HAVAN
February 15, 2019
The Greater Vancouver Home Builders’ Association on Jan. 31 announced it is changing its name to Homebuilders Association Vancouver (HAVAN).
The change, according to a release sent out by the association, is a sign of progress, and “a reiteration to the association’s commitment to better express its goals and connect resources to consumers, while strengthening benefits to its members.”
“Our goal remains the same, to help build the homes, and shape communities where people aspire to live,” says Bob de Wit, HAVAN’s CEO. “Homebuilding is at the heart of what our members do. Placing an emphasis on homebuilders makes sense. We’re excited for the opportunity to empower our members to better connect with consumers.
“Homebuilders Association Vancouver is a simple yet strategic name change, which allows us to quickly convey a clear message across all platforms to the public,” he says, adding that the abbreviated acronym HAVAN is a memorable word, easily said, and one that plays off the idea of, “home as one’s haven.”
The new name emphasizes the association’s core focus on homebuilders, and by adding the word association, positions members as leaders within the residential construction industry. The word Vancouver acts as an iconic term for the greater region.
“We’ve seen a significant shift in the media landscape, and how people search and consume data,” says de Wit. “While traditional media remains important, in today’s online world, it is important to be seen and remembered across digital and social platforms.”
Developed with Spring Advertising, the new name is supported by a complete redesign of company graphics, owned assets and communication platforms, including HAVAN.ca. The bold new logo reflects the association’s position of leadership, with representation across all levels of government and Metro Vancouver municipalities, offering a complete suite of consumer and member resources, for all housing forms relating to home building, buying and renovation.
A not-for-profit association, HAVAN is affiliated with the provincial CHBA BC and national CHBA offices. Comprised of developers, builders, renovators, suppliers, sub trades and professionals, HAVAN’s 1,100+ members build 65 per cent of Metro Vancouver’s homes.It is an association of knowledgeable, trusted, resourceful, and local professionals in the home construction industry. Members have shared a commitment to building excellence since 1974. HAVAN provides both industry and consumer education, and actively liaise with local municipal governments with the focus of meeting Metro Vancouver’s housing needs.