FROM AWARENESS

TO ACQUISITION

 

DOUGLAS HOMES

THE CHALLENGE

Douglas Homes, an industry leader new home builder in Calgary, needed to create a digital presence with a focus to generate leads and create brand awareness.

QUANTITATIVE RESULTS

Within 3 months,
website activity
increased to250%
Within 3 months,
click through rate
increased by400%
Trackable sales, due to
the internet referral
program, caused
registrations to go up 335%

THE APPROACH

NextHome’s team of multimedia consultants, along with Google, got together to
deliver a customized digital media plan. It resulted in a targeted marketing
campaign, which included Facebook advertising, Google AdWords and Display
Advertising to increase brand recognition and lead generation as well as SEO to
position their website in the most crucial point of the buying process.

THE RESULTS & IMPACT

NextHome provided Douglas Homes with the support to successfully implement and monitor the digital marketing plan.

As a result, Douglas Homes has achieved a stronger digital presence with a significant website traffic increase and converted leads into sales.

“Very quickly into our campaign, within 2 or 3 months, we saw the activity going through our website jump by about 250%… that was very significant. The fact that Next[Home] has the status that they have with Google, makes it possible for them to provide us with the assistance that we need in shaping and directing our campaigns as they move forward.”

 

Doug Whitney, Sales and Marketing Manager

“The partnership with NextHome and Google has benefited us in the fact that we have been able to tie sales back to our digital marketing, and they’ve been able to get our ads out to more people to come back to our website and catch people’s attention to make more sales.”

 

Amy Berluha, Sales and Marketing Coordinator

 

INTEGRATED MARKETING
CAMPAIGN

 

ANTHEM UNITED – NOLAN HILL CALGARY PROJECT

THE CHALLENGE

Anthem United, a developer, needed to create brand awareness for 2 different target markets and attract a larger audience to various showhome locations.

QUANTITATIVE RESULTS

Within 3 months,
website activity
increased to66.69%
Within 3 months,
click through rate
increased by49.21%
Trackable sales, due to
the internet referral
program, caused
registrations to go up 59.14%

THE APPROACH

NextHome’s team of multimedia consultants designed a digital and print media plan
aimed at reaching two different target audiences. The integrated marketing
campaign included brand related print ads in our NextHome magazine, highly
targeted digital solutions such as SEO, Display Advertising and Google AdWords,
as well as Mobile Geofence advertising supported by beacon technology to
effectively reach target customers.

THE RESULTS & IMPACT

NextHome provided Anthem United with the expertise to successfully implement and monitor the digital and print media plan. As a result, Anthem United has achieved a stronger digital presence with a significant increase in their website traffic, and has successfully attracted a larger audience to various showhome locations.

This is due to the combination of our print and digital solutions backed with state-of-the-art mobile geofence advertising that has allowed Anthem United to reach customers at the right place and the right time.

TESTIMONIALS
WHAT OUR CUSTOMERS ARE SAYING

“NextHome has always been our main source for advertising. It always provides results. Our marketing strategy has evolved with the company to include a whole strategy in print and digital. It’s the best use of our marketing dollars than anything else we’ve seen.”
Helen Rupolo, Ballymore Homes
“We have had a long advertising relationship with NextHome. We can always rely on them to find solutions that will work within our budget and our needs.”
Jim Andrews, Fieldgate Homes
“We have had the pleasure of working with NextHome on a number of projects over the years. Our media consultant goes the extra mile to ensure our messages are reaching the right audiences and that our budgets are well spent. With NextHome’s magazines so readily available throughout the region, our customers are undoubtedly finding us through our ads!”
Jessica Clinesmith, Mattamy Homes