Encore West Grove Estates: Luxury and affordability combined

By Pepper Rodriguez
April 01, 2022

The ability to straddle two worlds has been the abiding appeal of Encore West Grove Estates. It’s enviable location between downtown and the mountains gives this blossoming boutique community in the southwest a tremendous opportunity in finding a life-work balance. But its ability to strike the middle ground between luxury and affordability is a key factor in its appeal, as well.

As this latest Bri-mor Developments community nears build-out with just nine lots left, residents can’t believe their luck in finding their forever home in such a brilliantly designed, sought-after community.

Among those lucky residents are Antonio Michele and Antonella Gagliardi who just bought their family home in Encore.

“Encore offered a middle ground for us in terms of luxury and affordability,” Antonio says. “Other builders in the area weren’t nearly as flexible with floor plans and finishes, which was very important to us.”

“We knew we were looking for our forever home and quickly realized that we wanted the flexibility to be able to customize a house exactly the way we wanted, so we switched gears and looked into building,” Antonella adds.
The couple – both professionals working in the downtown- and their kids had lived in a neighbouring community but fell in love with Encore and all it had to offer.

Encore’s proximity to schools, parks, the mountains and the city’s core made it an easy decision. “It’s a new development, but in a well-established area with many parks and schools and stores within walking distance for our kids,” Antonella says.

Encore and the rest of West Grove Estates has always had a strong focus on parks, amenities, and active family space with most purchasers having young children, says Bri-mor Developments’ Managing Director, Aleem Dhanani. “We now have a total of 7.5 acres of greenspace for the West Grove Estates community, with only nine lots left in Encore the market has certainly validated the West Grove Estates philosophy.”



Dhanani explains that much of Encore’s success is a direct result of the momentum Bri-mor has achieved in completing the previous neighbouring communities of The Rise at West Grove Estates and West Grove Estates. Together, the synergy created among these three communities, totaling 364 homes, have solidified Bri-mor’s vision for creating the perfect residential environment in the southwest.

“Encore brings the classic West Grove Estates design elements from the Rise, with a modern twist. We have added two new modern home designs to Encore: Farmhouse, and Transitional that reflect a more contemporary taste. And for the first time, we are also allowing three-storey homes,” Dhanani says.

Cedarglen Homes, the exclusive builder in Encore, opened two new showhomes last summer that give buyers a taste of just what life here can be like. But the community had been a hit even well before that.

“Our biggest surprise is that we were 50 per cent sold out prior to the showhomes being open, which is a testament to the quality of product, builder, and price point being offered in this community,” Dhanani says. “The response has been overwhelmingly positive from the market.”

The showhomes themselves are a big draw. Cedarglen’s three-storey Lacombe 3ST and Clairmont 26 and they have been a smash among visitors, as both offer stylish, innovative designs that perfectly fit family life in today’s world.
“Both showhome models have been a big source of inspiration for our buyers, and so many of the homes sold are versions of the showhome models,” Dhanani says.

The two-storey, three-bedroom 2,423-square-foot Clairmont 26, and the three-storey four-bedroom, 2,685-square-foot Lacombe 3ST show how Cedarglen and Bri-mor Developments were able to work together to offer affordable semi-estate living in the sought after southwest.

With homes starting from the mid $700,000s, Dhanani says it’s the best deal in the southwest. New and improved lot designs on 32- 34-foot lots enabled Bri-mor to strike the balance between affordability and luxury, with a ton of creativity to boot.

“A key strength of West Grove Estates has been its strict architectural controls which help maintain and preserve value,” Dhanani says. “We have worked to maintain the same inspiration as the previous phases.”

Dhanani emphasizes that since Encore is just the latest phase of the greater West Grove Estates development, buyers are moving in to an already established community, but they will have to move fast before the last handful of Encore’s lots are snapped up. And with today’s strong demand, he doesn’t expect those to last long.

About Pepper Rodriguez

Pepper Rodriguez is a writer, editor of New Home + Condo Guide's Calgary and Edmonton editions.

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