Lifeline Foundation collaborates with Mr. Brainwash

Lifeline, the name of Lifetime Developments’ charitable foundation supporting community initiatives in the Greater Toronto Area, has collaborated with the world-renowned street artist Mr. Brainwash, in a Canadian charitable project titled “Spray Love”. In celebration of Valentine’s Day, the highly anticipated print depicts a joyous Charlie Chaplin figure spray painting a giant red heart with a fire extinguisher, a playful expression of overcoming negativity with love.

Available now, only 100 exclusive, limited-edition, hand-produced, signed and numbered silkscreen prints (on 22” x 30” archival paper) of this work will be made available for purchase through, presenting an exciting opportunity to own this prolific artist’s work. Profits from “Spray Love” will be used to support a number of key charities and initiatives in three communities where Lifetime Developments currently has projects underway including XO Condos launching at King and Dufferin; Panda Condos at Yonge and Dundas; and Panda Markham near downtown Markham.

“We’re thrilled Mr. Brainwash has chosen Lifeline Foundation for this charity project,” says Brian Brown, Principal at Lifetime Developments and Chair of Lifeline Foundation. “As a renowned street artist, Mr. Brainwash understands the challenges many communities face and how art can help heal. Likewise, Lifetime Developments is more than just a real estate development firm and we established our foundation for the specific purpose of continuously looking for opportunities to enhance our greater community and support positive initiatives and programs. We are city builders and we recognize that we can do more as an industry.”

“Through my art, I am happy to be able to help Lifeline raise funds to help some of the causes that they support, causes that are also dear to my heart, including homelessness, youth programs, children’s breakfast programs, and more,” says Mr. Brainwash of his collaboration with Lifeline. “Always follow your heart, as ‘Love is the Answer’.”

Mr. Brainwash, a.k.a. Thierry Guetta, was born and raised in France and is based in Los Angeles. His work spans the gamut from album covers and music videos for the likes of Michael Jackson and Madonna to art installations for iconic brands such as Coca Cola, The White House, Mercedes, Hublot and many others. He also created two massive murals in New York City to commemorate those affected by the terrorist attacks of 9/11.

Lifeline was founded in 2014. The inspiration of the Foundation came from a promise Sam Herzog, a Lifetime principal who passed away in 2017, made to one of his daughters. He always instilled in his family and colleagues the importance of giving to the less fortunate without judging. Among Lifeline’s focuses are homelessness, health and social services, and youth development. The Foundation has helped raise more than a million dollars through numerous events including the annual Smashed Ping Pong tournament in partnership with Zancor Homes.

Mr. Brainwash’s art typically sells out, so those interested will want to act fast. To purchase a print of “Spray Love,” visit

For more information on Lifeline Foundation, visit


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