McNeill Lalonde & Associates: BLVD and MAC join forces

BLVD Marketing Group and MAC Marketing Solutions have joined forces to become McNeill Lalonde & Associates. One company was recognized for promoting boutique and high-end residential buildings, and the other for larger skyscraper and mixed-use developments, and now together they can embrace both sides of the development industry for the benefit of all their clients, as well as consumers in the market for a new home.

The new merged company will be dedicated to providing a high quality, more diverse range of services to both clients and employees while positioning themselves as the leaders in the industry nationwide.

“By coming together and adding resources, we are now poised to provide clients with an added suite of services and a more comprehensive offering. We are looking to take advantage of national and global opportunities, along with embracing technology tools we expect to redefine our industry in the years to come,” states Ryan Lalonde. “We believe that with our deepened group of experienced professionals, progressive new systems, structure, scale, stability and intellectual property, we can far exceed the value of an individual owner-operator company, and provide both better services to our clients and greater opportunities for our employees.” Lalonde goes on to say.

The goal is to continue to build upon the foundations of both brands, while endeavouring to redefine industry leading analytics, marketing, sales, and advisory solutions throughout all major metropolitan centres across Canada. McNeill Lalonde & Associates will offer new, specialized service models for single-family, townhome, lowrise, midrise and highrise product types along with a more robust platform for reporting, market intelligence, brokerage solutions, advisory services, and a greater pool of experienced and talented professionals. More importantly, a culture that fosters tenacity, pride and ongoing professional development will continue to be paramount.

Full transition to the new unified McNeill Lalonde & Associates will take six to 12 months, but the current brands of MAC and BLVD will continue to exist and evolve.

About MAC and BLVD

MAC Marketing Solutions was founded in 2001 by Cameron McNeill and has sold over 15,000 homes valuing over $5 billion in sales.

BLVD Marketing Group was founded in 2012 by Ryan Lalonde, and quickly established BLVD as a market leader by redefining the sales and marketing platforms of Boutique Multifamily Developments.

The combined organization will immediately include 110 dedicated employees and sales and leasing staff implementing over 80 projects in various stages of development throughout Greater Vancouver, Fraser Valley, Victoria, Edmonton and Calgary.

Cameron McNeill, Ryan Lalonde and the existing executive team will remain fully engaged and active throughout and beyond the merger.

The merger will allow a unified company to add more robust services, markets, and systems for the betterment of clients.

Commitment to staff and fostering a positive, dynamic, collaborative work environment with added opportunities for professional development and roles remains steadfast.