Going to a showhome is an integral part in the homebuyer’s journey. Where else can you get practical advice, style tips, and the current material trends to build your dream home than in your friendly-neighbourhood showhome. And there’s a lot to look forward to in Edmonton this spring.

Seeing your new home’s floorplan illustrations are good, blueprints serve a purpose, but to really experience what life will be like in your own home, nothing beats going to a showhome.

“Showhomes play a key role in helping buyers move from imagining their home to truly experiencing it,” says Coventry Homes’ Director of Marketing and Communications, Tara Van Horn. “While floorplans and renderings are helpful, walking through a fully finished home allows buyers to understand scale, flow, and functionality in a much more tangible way. It also gives them the opportunity to see design selections, craftsmanship, and available upgrades firsthand. Ultimately, showhomes help buyers feel more confident in their decisions by bringing their future home to life.”

“Showhomes are what bring a community to life in a way that websites or brochure cannot always do,” agrees Daisy Lieu, Division Marketing Manager at Rohit Communities.

“A showhome offers the buyer the chance to experience the home while the home itself is, of course, an incredibly important aspect of the buying experience, the chance to experience the neighbourhood, the streets, the surroundings, the general feeling of the area, is an incredibly valuable thing for a buyer to be able to do in order to make an informed decision about where they would like to live,” she adds

The value of a showhome

Showhomes have always been the best tool for homebuilders to attract buyers. It allows them to not only show off their skill and expertise in homebuilding but gives buyers an aspirational glimpse of the lifestyle that is possible for them.

Showhomes should have a love-at-first-sight impression, Van Horn says. “A great first impression comes down to creating an experience that feels both inspiring and authentic. Coventry’s award-winning showhomes are designed to reflect real lifestyles, so when visitors walk in, they immediately understand how the space can work for them. That means thoughtfully planned layouts, purposeful room design, and spaces that feel intuitive from the moment you enter,” she says.

“We also pay close attention to the emotional side of the experience. From the moment someone steps inside, the home should feel comfortable, bright, and inviting. Natural light, clean sightlines, and well-balanced design elements all help create that sense of ease.”

Lieu says the two dozen showhomes spread across their six Edmonton and region communities bring glamour and a sense of the lifestyle available, after all the showhome parade is one of the first features to go into a new community. Their newest parade in Woodhaven Ravine, which will have its grand opening in June, is a prime example of the value that Rohit brings to all its developments.

Coventry Homes

Coventry Homes has 12 showhomes currently open in and around Edmonton. Last February, they opened their latest: The Archer in the young community of Easton in Spruce Grove.

“Looking ahead to the rest of 2026, we have several additional openings planned in both established and emerging communities, such as Marquis, Timber Heights and Ardrossan,” Van Horn says.

“One showhome we’re especially proud of this year is our upcoming model in the new community of Timber Heights in the southwest,” she adds. “This home marks an exciting milestone for us, as it will be our first Net Zero home, designed to produce as much energy as it consumes over the course of a year.”

Like all of Coventry’s showhomes, the new Net Zero showhome makes a great first impression, creating an experience that feels both inspiring and authentic.

The new Net Zero showhome will definitely have the “wow” factor that Coventry is known for, but so much more.

“Beyond its performance, the home has been thoughtfully designed to feel warm, functional, and inviting. It’s a great example of how forward-thinking construction can be seamlessly integrated into a home that still meets the needs of modern families.”

Coventry Homes also does its best to make each of their showhomes fit the aesthetic of the community they are in. “Each one is tailored to its community and homebuyer, giving visitors a wide variety of styles, layouts, and lifestyle options to explore,” Van Horn says. Stay informed atcoventryhomes.ca.

Rohit Communities

From a land developer’s perspective, the showhome parade is an essential ingredient in the development of a community. Planning where to put it, how it should look, what would make it more attractive to visitors is a large part of the work at Rohit Communities, the land development arm of the Rohit Group. And they should know, after all they won Developer of the Year at the BILD Edmonton Metro 2026 Awards of Excellence (Rohit Homes also took home Builder of the Year – Large Volume honours at the same awards).

“We believe the first impression begins at the curb before you walk through the showhome,” Lieu tells NextHome. “We think a lot about how our showhomes look from the outside, from the architectural features and materials to the pageantry to the landscaping and how the home relates to the street. Buyers can make an emotional connection from the minute they pull up, and we want that emotional connection to be a positive and exciting one and this has a direct correlation to what they’re going to find inside those doors.”

Rohit Communities currently has six communities in and around Edmonton with a total of 24 showhomes from their builders. Cherot has four. Kinglet Gardens has three; Cambrian has five; Arbours of Keswick have five; Starling South has three; and the newest, Woodhaven Ravine, has four.

Each has something unique to add to the homebuyer experience, each displaying not just the stylish interiors of the homes, but the lifestyle that can be expected through the entire community.

Lieu says a good reminder to showhome visitors is not to be distracted by the décor and furniture of the showhomes but how the entire feel of the home like the layout, how much light enters and how much storage it offers, as well as the quality of materials used.

“I would also recommend taking a walk around the street and the neighbourhood as the home itself is just one part of the picture, and the community around it is just as important. Come with questions and use your visit to test whether this is really the right fit for your family,” she says.

Woodhaven Ravine has Rohit Communities’ latest show home parade, and it’s their newest development following the success of Woodhaven Edgemont and Woodhaven Pointe.

“The area is surrounded by lush ravines and greenspace in sought after West Edmonton. It’s being nestled in nature that makes it a truly special place. Each builder did a wonderful job showcasing their show homes at our soft opening last year and we’re excited to welcome everyone to our grand opening event in June.” Showhomes are from Blackstone Homes, Finesse Homes, Happy Planet Homes, and Victory Homes. Find out more at woodhavenedgemont.com.