Behind the scenes – how Blackline is bringing cutting-edge tech to real estate

For this column, I wanted to pull back the curtain and share some insights into our team’s process and operations as we continue to be trailblazers at the forefront of connecting technology and real estate.

After more than a decade of spearheading innovative real estate technology and creating digital experiences through our visualization company ADHOC STUDIO, we set out to bring the antiquated and manual process of new development sales into the digital age.

We conducted focus groups to understand the needs and shortfalls of the sales and marketing process and built the roadmap for the digital future.

We leveraged our extensive industry knowledge and passion for innovation to create Blackline, a robust sales platform that is the perfect union of real estate, technology and results. In less than five years, more than 80,000 units have been sold on our platform by some of the most reputable developers and sales teams across Canada.

Teamwork makes the dream work

As the principal of Blackline, I am always exploring emerging trends and how we can tackle the unique challenges and evolving needs of new development sales. Through ongoing conversations and client feedback, we identify gaps and anticipate future demands across the various markets we operate in.

Our product development process is driven by the invaluable insights from two key sources: Our sales team, who are on the front lines with firsthand market experience, and our client success team, who work closely with our clients daily. Together, they provide a wealth of knowledge, from market trends and consumer behavior to the latest tech advancements.

In regular collaborative sessions, we carefully analyze this information to establish actionable insights. This teamwork ensures that every feature we build is not only innovative, but also deeply rooted in real-world practicality.

Innovation and development

Our technology team, made up of visionary software engineers and designers, is passionate about pushing boundaries. Their goal? To create solutions that not only meet but exceed industry standards. We’re focused on optimizing the Blackline experience, making sure every feature we develop drives impactful results – ensuring a smoother, more efficient process for everyone who interacts with the platform.

Our success lies in decision-making that prioritizes the most meaningful product improvements. Using agile methodologies, we work collaboratively, refining and enhancing ideas at every stage. We even beta test with our early adopter clients, collecting feedback and fine-tuning along the way to ensure we are delivering an optimized product with maximum efficiency.

This holistic approach keeps us at the forefront of industry innovation. As we continue to expand and evolve, we are not looking to follow the existing path but create a new one that enhances the client experience when it comes to buying a pre-construction home.