What’s the biggest challenge Jayman in Edmonton faces in 2024? How are you planning to handle this?

Affordability will continue to be the biggest challenge in 2024. Mortgage qualification rules, higher interest rates and increasing cost pressures will continue to affect affordability. We will continue to innovate with Design, Specifications, and through our Jayman Financial to help face these challenges.

What’s your most important tool in 2024 in helping customers with their homebuying decisions?

Our Sales Centers and Sales Experts are our most important tool. We have an industry leading website, construction scheduling tools and are constantly looking for the next technology that can improve our customer experience. We also offer Realty and Financial services in house, along with our styleMagicTM design centre – making the home buying process seamless. Essentially, we are a one-stop shop, saving our customers time and money. We basically look at any pain-point a customer might experience and look for a way to solve it. For example, we introduced our Gold Key Maintenance for Life program a couple years ago – essentially a home maintenance program (similar to services you would perform on a new car) but on the mechanical and other systems in your home to help them run smoothly for years to come. AND, in 2023 we introduced 10 standard solar panels on all 2023 single family homes. We are carrying this into 2024, helping homeowners reduce their electrical costs.

What home types do you see will be in demand this year, and why? How are you adapting to this need?

Affordability will be a focus in 2024. While all housing types will still be in demand, street towns and smaller laned homes will see an increase in demand. In 2024 we are also bringing Villa Bungalows to the Edmonton market. Jayman is building all products types in Edmonton and surrounding areas, depending on the customers needs and phase of life.

How are you helping buyers achieve the homeownership dream?

Through Jayman Financial, Jayman Realty, our diverse portfolio of designs, specifications and communities we have products and services to serve the need of all homebuyers. Our systems and process make the homebuying experience simple, focused on the end goal of a happy homeowner.