Homewise is an online mortgage solution providing first-time homebuyers and homeowners looking to renew/refinance mortgages with free unbiased options tailored to their needs.

Launched in late 2018 by CEO Jesse Abrams (pictured above), the Toronto-based company’s infrastructure was in place when COVID-19 hit and the firm is able to handle mortgage clients efficiently with no long wait times.

What does the Homewise process look like?

Other services it offers:

Since the service is free to mortgage seekers, Homewise is paid by the lenders when mortgages close. The ThinkHomewise.com website also offers easy-to-use helpful links to an affordability calculator, payment calculator and a closing-cost calculator.

Homewise is continually focused on building new technology to cut costs and drive efficiencies, they pass those cost savings onto their clients.

“There are many Canadians who need mortgages – likely hundreds of thousands who are renewing, refinancing or buying for the first time,” Abrams says. “The post-purchase process has always been a problem especially as Canadians continue to move online. Homewise streamlines the process. We use plain language and explain each step, so people actually understand what they are getting. Clients are set up with a personal advisor to guide them from approval to move-in, and for the best mortgage experience in Canada.”