New West Edmonton communities bring fresh lifestyle choices

Someone new to the city can be forgiven if they think of the world-class mall first when West Edmonton is mentioned. But this much sought-after residential sector offers just as much choice when shopping for a new home, with a wide selection of communities and homes that are just as world-class.

The West Edmonton area, generally west of the North Saskatchewan River and south of Stony Plain Road, has become a haven for residential development, and one of the most diverse in the city. Its wealth of amenities, including the world-famous West Edmonton Mall, makes it popular among tourists and locals alike.

New communities like West Secord and Rosemont bring a jolt of energy to the sector, with a fresh offering of a varied, and desirable range of new home opportunities. Coventry Homes and Impact Homes are among the new home builders in those two young communities, and they see something special in them.

“The overriding theme of the West Edmonton lifestyle can be summed up in one word: balance,” says Tara Van Horn, Director of Marketing and Communications for both Coventry Homes and Impact Homes.

“These communities offer a mix of convenience, affordability, and a connection to nature. You’ll find everything from nearby shopping and schools to walking trails and parks. It’s ideal for families, professionals, and first-time homebuyers who want the perfect blend of city living with a touch of the outdoors,” she adds.

West Edmonton has plenty to offer, with Whitemud Drive going right through the heart of it, accessibility is never a problem. There are tons of things to see and do nearby, and the list of restaurants and diners and coffee shops is as diverse as the communities themselves.

Close to nature

What many may not realize is that West Edmonton also has a rare closeness to nature with the meandering North Saskatchewan River flowing past. The new communities that have sprung up along West Edmonton all tout this abundance of greenery, including West Secord and Rosemont, both developed by MLC Group.

MLC says, in fact, that West Secord and Rosemont may be the last two new communities in West Edmonton.

West Secord is on Phase 8 which offers front drive lots that are tucked away off of the main road but are still moments away from the future Lewis Farms Recreation Centre. Rosemont will see eight new showhomes open this fall. The latter has parks, trails, schools, restaurants, transit and groceries, all in a connected environment.

“Coventry offers single family, multi-family and townhomes in our west communities,” Van Horn Fielden says.

Lots of amenities

Developed by MLC Group, both West Secord and Rosemont have all the major amenities nearby and an unmatched accessibility.

Both boast a quiet, secluded setting that also allows close access to major driving routes such as the Anthony Henday, Winterburn Road, 199 Street, and Whitemud. Nearby amenities include many Public or Catholic schools that families can register at in the Southwest region, shopping centers, medical services, recreation facilities, and golf courses all In close proximity.

Buyers in West Edmonton can expect a lifestyle that emphasizes comfort, convenience, and connectivity, Van Horn says.

“Buyers in the west can expect a relaxed, family-friendly lifestyle with easy access to amenities. Whether you’re into outdoor activities, shopping, or dining, everything is within reach. Communities are close to major roadways, making it convenient for commuters, and you’ll find schools, parks, and recreational facilities just minutes away. It’s the perfect place to grow, whether you’re starting out or settling down.”

As for entertainment, the River Cree Resort and Casino is just a stone’s throw away. “The River Cree Resort and Casino is not just for gaming—its restaurants offer great dining options. With a new $200M expansion starting in 2025, it’s sure to be one of West Edmonton’s go to for dining and entertainment,” Van Horn says.

She has a tip for coffee afficionados, as well. “Take a quick drive to Acheson for a hidden coffee spot at The Wall Coffee Roasters.”

The Coventry Homes edge

In West Edmonton, Coventry Homes and its sister company, Impact Homes, offer a wide range of home styles, including single-family homes and townhomes.

“These homes are designed for a variety of buyers—young professionals looking for their first home, growing families needing more space, and even empty nesters who want to downsize without sacrificing quality,” Van Horn says.

“Our buyers are diverse, from young professionals and growing families to empty nesters looking to downsize. We cater to those who appreciate quality craftsmanship, modern design, and a community-focused lifestyle,” she adds.

Coventry Homes is intent on growing with West Edmonton and have planned several new showhomes set to open in 2025.

“We have several showhomes coming to the west in 2025,” Van Horn says. In West Secord, Coventry will be opening its new Lyra showhome in Spring/Summer of 2025 with a “California Contemporary” design.

The front-drive-garage Lyra will be 2,282 square-feet. The large foyer opens to the central kitchen and dining room with the bright and spacious great room occupying the back of the home. The bonus room sits at the top of the stairs of the second floor with the primary suite located privately at the front of the home. A large laundry room, main bath with dual vanity and two additional bedrooms complete the second floor.

While in Rosemont, Impact will open the Vasa in early 2025 with a “Soft Industrial” design

The home will feature a Revenue Suite in the basement. The Vasa is a laned home which has a standard size of 1,626-square-feet. The kitchen is set at the back of the home, with a comfortable island off the back foyer. Upstairs, the second floor showcases a front master bedroom with walk-in closet and four-piece ensuite, as well as two additional bedrooms, a full bathroom, and future laundry area.

Coventry will also open the Kepler in Rosemont in early 2025 with a “Modern Eclectic” design. “This house will be home to our new Oilers Fan Cave, so you can be sure there will be excitement around it,” she adds.

The Bianca

Currently, Coventry Homes has its hit Bianca showhome open in West Secord. At 2,012 square-feet, the front-drive-garage Bianca showcases a spacious and welcoming home design. The main floor boasts an open concept layout that provides a warm, enticing environment for family and friends to enjoy.

Visitors will find beautiful finishings throughout this home, particularly within the fabulous kitchen! Here a gorgeous quartz countertop island with an extended ledge centres the room, and statement green cabinets that create eye-catching contrast within the space. The kitchen features Coventry’s Executive Chef Lifestyle Package, and a generously sized walk-through pantry that brings additional convenience to the space.

For more about what Coventry Homes offers in West Secord and Rosemont, visit coventryhomes.ca.