Visionary technology Apple Vision Pro is knocking on the door of Proptech

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Over the years, there have been many supposedly game-changing technologies that have fizzled out or become novelty items – we’re looking at you Segway. But in a rapidly evolving digital landscape, virtual reality (VR) and augmented reality (AR) have started to influence and impact the real estate industry in exciting ways. These transformative technologies are revolutionizing the traditional process of buying real estate, making it more immersive, efficient and convenient. Enter the Apple Vision Pro, the first AR consumer technology backed by a tech giant, primed to transform the sales process.

Apple Vision Pro can blend digital content seamlessly with a physical environment, creating a visually stunning and incredibly interactive experience. Imagine putting on the headset and stepping into a virtual property. Experiencing the space as if you were physically there – observing the layout, walking around the rooms and even trying out the different finishes available. Picture overlaying property prices, architectural details and even walking the neighbourhood during this tour. There are endless applications where the technology can be used to enhance the homebuying process.

Pre-construction sales

New developments could be set up as a virtual environment, where buyers can explore the project and surrounding area, walk around different floorplans, and assess the finishes to help them make an informed decision before purchasing. Armed with this understanding of the layout, design and style would help buyers envision their future homes and reduce the uncertainty that often comes with purchasing a pre-construction home.

Virtual property tours

Builders and realtors can create immersive experiences that allow buyers to explore multiple properties remotely. By donning a headset paired with an app, buyers can walk through 3D representations of homes, experiencing layouts, furniture placements and other details within the home.

Customization and collaboration

Apple Vision Pro will have the ability to collaborate in a virtual environment where buyers can play around with modifying aspects of the home, such as colours, flooring, finishes and fixtures. They can see these changes in real time, allowing them to personalize their new home to their taste. They could work with the designer to visualize changes and furniture placement in the physical space.

It’s conceivable that one day homeowners could interact with their builder, architect and designer simultaneously in a virtual environment.

The Vision Pro is still in its early stages, and we have yet to see the applications that will be developed. What we do know is that with a company like Apple rolling it out, and the expected extensive app ecosystem, this device has the potential to revolutionize the way we buy, sell and interact with real estate.

As the market continues to embrace new technologies and they become more accessible, innovative products such as Apple Vision Pro will undoubtedly become a competitive advantage in the homebuilding industry.