Expert Panel - Charles Fay Vice-President, Edmonton of Jayman BUILT

By Pepper Rodriguez
December 8, 2020

What would be the strategy for growth this year? Offering new home designs, keeping prices low, new promotional campaigns? What do you see is your biggest advantage?

Our strategy for next year will be to continue to focus on the brand. We will continue be market leaders in innovation and home design while focusing on providing exceptional value and industry leading customer service.

Do you see any new design trends in homes this year? Is the multi-generational design trend of homes going to continue? Are you seeing any new design trends like more emphasis on study areas and home offices?

The home has never been more important to people. The trend for convertible flex rooms, smaller multiple home offices, home gyms and functional and affordable outdoor living spaces will continue. A demand for secondary suites will continue as multi generational living increases and affordability remains an issue.

What would be your advice to prospective new home buyers in these times? Is there anything they should be aware of before building a new home?

There is no better time to purchase than right now. With inventory levels declining, product is selling faster which means less choice and higher prices. With interest rates so low, consumer buying power is increasing which means now is the time to focus more on design, functionality and value and less on price alone.


Where do you think new home prices are headed this year? What are the factors that might affect the decision to buy a new home in 2021?

There will be continual upward pressure on house prices in 2021. Cost pressures such as commodity pricing and product manufacturing constraints will continue through 2021 adding to increased home prices. Inventory levels will continue declining through 2021 which should also add to increasing new home prices. The good news is interest rates are at an all time low and should continue through 2021.

For more information, visit www.jayman.com.

About Author

Pepper Rodriguez

Pepper Rodriguez is a writer, editor of New Home + Condo Guide's Calgary and Edmonton editions.

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