Today’s homebuyers are evermore discerning and demanding – no matter what or where they’re buying. Those who are established and downsizing in a prime Toronto location? Even more so.

Enter Stafford Homes, a diversified private property development and asset management group which has been carrying out land development, construction and property management in Canada for more than 50 years.

Stafford has earned a reputation for construction quality, beautiful designs and thoughtful living spaces.

Its latest? A signature project in prestigious Forest Hill Village – 429 Walmer – an exclusive collection of 48 residences with suites starting at more than 2,000 sq. ft. in two- and three-bedroom layouts.

To learn more about 429 Walmer and other goings on at Stafford, we sat down with President Jonathan Goldman.

How was 2025 for Stafford Homes? What were the highlights?

Last year was a strong and productive year for Stafford. On the construction front, we reached several key milestones, including the successful closing of our 181 East project in North York, and continued steady progress at Linea in Scarborough and The Georgian in Cabbagetown. We also expanded our pipeline by originating new future opportunities and marked an exciting launch with 429 Walmer in Forest Hill. Overall, the year reflected disciplined growth, momentum across our portfolio and a continued focus on delivering well-designed communities in established neighbourhoods.

And what’s your outlook for 2026?

Our outlook for 2026 is very positive. We remain highly active on the construction side, with the upcoming closing of Linea in Scarborough representing a major milestone for the year. Sales momentum at 429 Walmer has been strong, and we’re also preparing for a significant closing on one of our newer opportunities this May. As we look ahead, we’re optimistic that market sentiment will continue to improve, and that confidence will return as the year progresses. Adding to this momentum, we’re preparing to break ground on our purpose-built rental project in the heart of Toronto’s Annex, reinforcing our long-term commitment to building resilient, well-located communities.

There’s been a lot of movement among governments at all levels to address the issues facing the housing industry. What more do you think can be done?

The government has taken steps to address housing supply, and it’s important to maintain that momentum. To truly move the needle, there needs to be a balanced approach that supports rental, affordable and ownership housing alike, particularly for middle-income Canadians who are increasingly priced out of the market.

Lowering government-imposed costs on new housing, improving approval timelines, and reducing regulatory friction would go a long way in restoring feasibility and affordability. These changes would allow the private sector to deliver housing more efficiently and at scale.

Housing is one of the largest drivers of Canada’s economy and employment. Supporting its long-term health is not only about construction, but it’s also about ensuring stable communities and economic resilience. Continued collaboration and practical policy solutions will be essential moving forward.

How are things coming along at 429 Walmer?

Momentum at 429 Walmer has been very strong. We’ve surpassed the 20-per-cent sales mark, construction milestones are tracking as planned and the project remains on schedule across all key targets. Interest continues to be encouraging, reflecting the project’s appeal and its location in one of Toronto’s most established neighbourhoods. Overall, we’re pleased with the progress and confident in the trajectory toward occupancy.

What is the typical buyer demographic? What sets this project apart from others in the area?

The typical buyer at 429 Walmer is an established Torontonian, often downsizing, who is looking to simplify without compromising on space, quality or lifestyle. These buyers are seeking thoughtfully designed homes that offer both comfort and long-term value, in a neighbourhood they already know and trust.

What truly sets the project apart is its deliberate focus on generously sized suites paired with a highly curated level of amenities and service. 429 Walmer is a boutique, large-suite residential offering that stands apart in the local market, delivering a level of refinement, privacy and attention to detail that is rarely seen in new condominium developments in Toronto.

What do you look forward to most in 2026?

Continuing the work we’re committed to: Advancing projects, delivering homes and seeing long-term plans come to life. It’s about steady progress, disciplined execution and maintaining the focus that allows us to build thoughtfully and responsibly year after year.

What’s next for Stafford Homes?

We’re focused on continued, disciplined growth through a more diversified portfolio. That means advancing new projects, expanding our purpose-built rental platform and maintaining a balanced mix of housing types that allows us to respond to evolving market needs while staying true to our long-term vision.

stafford.ca

AND ON A PERSONAL NOTE...

What or who is your most influential inspiration for what you do?

Much of my inspiration comes from watching my father, Gary, over the years. Seeing the way he committed himself to his family, his work and his community has had a lasting impact on me and continues to influence how I approach what I do today.

Away from the office on your downtime, you’re happiest when you…?

Spending time recharging – both physically and mentally. That means staying active through athletics, slowing down with reading and meditation, and maintaining balance. We put a lot of energy into our work, so that time to reset is essential.

What’s on your TV binge watched, book reading or podcast list these days?

I don’t watch much television, but I read daily. The Daily Stoic by Ryan Holiday has become a regular part of my mornings, and I’m currently revisiting Catch-22, which remains just as sharp and relevant with each read.