For discerning homebuyers, those who strive to not just live in but thrive in a meaningful neighbourhoods, well connected to nature and other truly special communities… Georgian Communities may have just the thing for you.

Inspiring architecture, from modern interpretations of farmhouses to classic ski chalets, and homes where quality is always the priority, Georgian’s master-planned communities offer unique living opportunities for families to build memories and share experiences.

For insights on the company’s philosophy and its strategy to deliver, we spoke with Vice-President of Sales and Marketing Mike Parker.

How has 2025 been for Georgian Communities?

It has been a year of steady progress in a slower market. Affordability and policy changes continued to influence buyer confidence, so activity was more measured than past years. Even so, we focused on delivering quality homes and advancing each community. A real highlight was welcoming our first homeowners at Craighurst Crossing and Victoria Annex. Traffic and engagement picked up later in the year, which gives us confidence heading into 2026.

What is your outlook for 2026?

I think 2026 will be a healthier and more balanced year. Interest rates are starting to ease, and buyers are re-engaging in a more thoughtful way. We are not expecting dramatic swings, but a gradual return to confidence feels likely. Communities with strong value, good design and a clear sense of place will stand out.

What new developments or phases is Georgian introducing next year?

Windfall at Blue will continue to grow, with new detached lots and move-in-ready options. Craighurst Crossing will build on its first phase of families now living in the community, with new treed lots becoming available. At Braestone, we are in the final stretch of estate lots on large, treed properties. And in Collingwood, work has started on transforming the historic Victoria Annex schoolhouse into two architecturally unique semi-detached homes.

There has been a lot of movement among governments to address housing challenges. What more do you think can be done?

More collaboration and more consistency. Builders need clarity around policy timelines and approvals. Buyers need support around affordability and financing confidence. When all levels of government, municipalities and builders work together with clear expectations, we can deliver homes faster and keep communities moving forward.

Georgian is known for developing full communities in rural, nature-connected locations. What inspired that philosophy?

It comes from understanding what people are searching for today: Space, balance and a real sense of belonging. Our sites in Simcoe and Grey County give us the chance to design neighbourhoods around nature and lifestyle, not just density targets. The goal is to create places that feel grounded and distinct to their setting.

How have homebuyers responded to this portfolio?

Very positively. People appreciate the connection to nature, the craftsmanship, and the sense of community that forms quickly. Whether it is the energy of Windfall at Blue, the rural comfort of Braestone, or the small-town charm of Craighurst and Collingwood, buyers recognize that each neighbourhood offers something unique.

What is the typical buyer demographic?

It varies by community. Windfall attracts active couples and families who want to live near the mountain. Braestone draws buyers looking for estate living with privacy and space. Craighurst Crossing appeals to families, professionals and people seeking a quieter pace. Victoria Annex connects with those who want walkability and downtown convenience.

The communities and home designs are special. What about the interiors and finishes makes them distinctly Georgian?

We focus on timeless design, not trends. Clean lines, natural materials and thoughtful layouts are consistent across the portfolio. We want homes to feel modern but warm, and to age well. Quality is always the priority.

What do you look forward to most in 2026?

A more confident market, more families moving into our communities, and the momentum that comes with both. After a few challenging years, I am excited to see people re-engage with the idea of home.

What is next for Georgian Communities?

Continuing to build communities that feel authentic to their surroundings. We are focused on improving our processes, enhancing the buyer experience and preparing for long-term demand as the region grows.

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AND ON A PERSONAL NOTE...

What or who is your most influential inspiration for what you do?

The people I work with. Sales keeps the entire organization moving forward, and seeing our team deliver for homeowners is what motivates me every day.

Away from the office on your downtime, you are happiest when you…?

Spending time with family, running trails or picking up my guitar. Those are the things that help me reset.

What is on your TV or podcast list these days?

I am currently listening to Empire of AI by Karen Hao. It has been a fascinating look at how OpenAI is shaping people’s perceptions and understanding of the broader AI revolution.