Niagara Region – where it's about a lot more than the Falls

Niagara Region often inspires thoughts of mostly the Falls themselves, those natural wonders to which a visit never grows old.
But beyond the awe-inspiring beauty and power of the Falls and the Niagara River, Niagara Region offers a lot more that’s worthy of just a weekend getaway.

Encompassing towns such as Grimsby, Lincoln, Niagara-on-the- Lake, St. Catharines, Thorold and Welland, the Niagara Region is blessed with a great natural location.

It occupies most of the Niagara Peninsula, bounded by the U.S. to the south and on the north by Lake Ontario, and of course the Niagara Escarpment – all of which offers strong potential for business and lifestyle choices.

These natural landscapes and climate make the Niagara Region perfect for agri-businesses such as winemaking – a key economic sector. The Niagara Wine Route, for example, connects dozens of wineries and is a growing tourism draw, complementing cultural events such as the Shaw Festival.

Indeed, a visit to the area can involve a stop at the Falls, winery tours, the quaint town of Niagara-on-the-Lake, the Botanical Gardens, with its Floral Clock and Butterfly Conservatory, several championship golf courses and a growing casino industry in downtown Niagara Falls.

But this is all for play. To live and work in the region is another matter.

Economic growth

Again, a blessing of location, Niagara is within 800 km of two provinces, nine states and 130 million people on both sides of the border. This means opportunities for business. The trade that flows across Niagara’s borders totals more than $100 billion annually, and supports hundreds of thousands of jobs across Canada and the U.S. The infrastructure network to support this trade activity comprises five international bridges, multiple railways and the Welland Canal, linking Lake Erie into the St. Lawrence Seaway system.

All of this is conducive to growth potential for the region’s manufacturing and transportation and logistics sectors, to complement the historical strength in agriculture and tourism.

Niagara’s economy has shown steady growth in a number of areas, particularly in job creation and new investment, but still lags slightly behind Ontario averages. The Niagara economic development department confirms the area still has challenges in higher unemployment, lower participation rate and lower household income per capita.

New home development

As the economy grows and affords people more opportunity to live and work in Niagara – or close by – new-home development is following.

Much of the housing growth is in the lowrise category, as buyers from the GTA find the lot sizes and price points far more appealing and affordable.

But that, too, is changing, as some consumers prefer the condo lifestyle, even in a nature-rich area such as Niagara. Developers are responding in kind, with several new condo projects, many of them midrise or boutique condominiums.

Silvergate Homes, for example, is launching a new condominium, Merritton Mills on Hastings, near Glendale, in St. Catharines’ popular Merritton area.

With its long-standing roots in the neighbourhood, Merritton is rapidly becoming a highly desirable place to live. Its proximity to South St. Catharines and its many amenities makes it ideal for families, singles and retirees. It is also conveniently located close to the Pen Centre, downtown core, hiking and biking trails, Brock University and Niagara College.

In the first phase of Merritton Mills, Silvergate will build a 71-suite midrise condominium, comprising one- and two-bedroom suites ranging from 800 to 1,200 sq. ft.

And Lucchetta Homes, another well-established builder in the area, is launching the final phase at its Hunters Pointe development – WaterCrest. Hunters Pointe is located at the confluence of the Welland Canal and the Welland River (which flows under the canal through an aqueduct).

Incorporating some of the most stunning views in the community, and nestled along a picturesque and serene promontory, WaterCrest is sure to appeal to new-home buyers looking for an exclusive place to call home.

Part of the appeal for homebuyers in Niagara – besides lifestyle and proximity to some of Ontario’s great natural attractions – is affordability relative to other parts of the Greater Toronto and Hamilton Area.

“The housing market in Niagara-St. Catharines has become more balanced this quarter,” says Brad Johnstone, broker of record, Royal LePage NRC Realty. “After an extended period of low inventory levels, the region is seeing an increase in available properties. This has resulted in a more relaxed environment for buyers who do not feel the sense of urgency to transact right away, and are able to add conditions to their offers. At the same time, sellers will benefit from stable prices which continue to sit at historically high levels.”

Johnstone notes that the region is seeing more traditional market conditions in comparison to the last few years, and there is a mixed demographic of buyers and sellers driving the market.

“Many buyers find the Niagara region attractive compared to areas like the GTA and other regions in southern Ontario,” he says. “We are seeing buyers from all demographics take advantage of more manageable housing prices in the region, namely first-time buyers. Move-up buyers from the GTA who have sold their homes can either come to Niagara and live mortgage free with a more affordable property, or they can upgrade to a larger home.”

Johnstone adds that Niagara’s housing market has experienced rapid growth and a subsequent correction in recent years. Going forward, he expects a more gradual increase in housing prices without major price fluctuations.

“The key to achieving market stability relies on a steady increase of inventory,” Johnstone says. “Government initiatives aimed at curbing inflation with interest rates and increasing housing availability are expected to impact the market positively.”

+ Location, location, location

A regional municipality in Southern Ontario comprising 12 municipalities such as Grimsby, Lincoln, Niagara-on-the-Lake, St. Catharines, Thorold and Welland; 130 kms from Toronto; 86 kms from Hamilton..

Key landmarks

• Botanical Gardens
• Casino Niagara
• Clifton Hill
• Fallsview Casino
• Legends on the Niagara Golf Course
• Lundy’s Lane
• Niagara Falls
• Niagara Wine Route
• Skylon Tower
• Welland Canal
• Whirlpool Golf Course

Select housing developments

Arbour Vale
By Pinewood Home Builders
pinewoodhomes.ca

Benchmark
By Losani Homes
losanihomes.com

Bromley Gardens
By Dunsire Developments
dunsire.com

Century Condos
By DeSantis Homes
centurycondos.ca

Coveteur
By Pinewood Home Builders
pinewoodhomes.ca

Grimsby Waterfront
By Losani Homes
losanihomes.com

Harbourtown Village
By Silvergate Homes
silvergatehomes.com

LUNA
By Silvergate Homes
silvergatehomes.com

Lusso Urban Towns
By Lucchetta Homes
lucchettahomes.com

Meadow Heights
By Dunsire Developments
dunsire.com

Merritton Mills
By Silvergate Homes
merrittonmills.com

On the Ridge
By DeSantis Homes
centurycondos.ca

One Fonthill Condominiums
By Mountainview Homes
mountainview.com

Park Lane Place
By Park Lane Home Builders
parklanehomebuilders.com

Riverside at Hunters Pointe
By Lucchetta Homes
lucchettahomes.com

Saffron Estates
By Lucchetta Homes
lucchettahomes.com

Settlers Landing
By Blythwood Homes
blythwoodhomes.ca

Shelter Cove
By Shelter Cove
sheltercove.ca

Splendour
By Pinewood Home Builders
pinewoodhomes.ca

Sweetberry
By Losani Homes
losanihomes.com

The Oaks at Six Mile Creek
By Blythwood Homes
blythwoodhomes.ca

Village Creek
By Park Lane Home Builders
parklanehomebuilders.com

Village on the Twelve
By Silvergate Homes
silvergatehomes.com

Vista Ridge
By Losani Homes
losanihomes.com

WaterCrest at Hunters Pointe
By Lucchetta Homes
lucchettahomes.com