RenoMark the gold standard in renovation
November 11, 2024
Many homeowners in the Greater Toronto and Hamilton Area (GTHA) enjoy superb, high-quality renovations are familiar with the RenoMark symbol. They see it on renovators’ websites and signage and know it means exceptional workmanship and customer satisfaction.
Renovators and trade contractors also understand what that symbol means. RenoMark elevates their credibility. It signifies their commitment to professionalism, integrity, and continuous improvement. It is a vital point of differentiation in the in the competitive world of home renovation.
How it began
RenoMark was developed in 2001, the program was designed to connect homeowners to professional renovators. The RenoMark symbol recognizes trusted members of the Canadian Home Builders’ Association (CHBA) who abide by a rigorous, renovation-specific Code of Conduct. The website, renomark.ca, provides homeowners with knowledge and confidence about how to find and what to expect from a professional renovator.
Since 2017, CHBA has been working to grow RenoMark into a comprehensive, national program. In that time, membership in RenoMark has swelled to include nearly 1,100 companies from Newfoundland to British Columbia. A redesigned website and the launch of a number of social media channels has further supported the growing awareness of the program.
An extra layer of protection
Earlier this year, CHBA launched the much-anticipated RenoMark online verification system. This online tool will streamline the program’s administration through full integration with the national membership database, automated reminders, annual renewals, and random audit capabilities. This is a crucial step in further enhancing the credibility of the program.
RenoMark Members must attest to the RenoMark Code of Conduct and provide a copy of their contract, warranty, and liability insurance. These documents provide an extra layer of protection, ensuring that any issues arising from a renovation will be promptly addressed by the RenoMark member. The verification serves as a stamp of approval from a trusted authority, alleviating homeowners’ concerns and instilling confidence and peace of mind in their choice of renovator.
A class of their own
Official verification is a powerful differentiator that sets RenoMark members apart from cash operators. RenoMark members receive access to valuable resources, training programs and networking opportunities within the industry. This not only helps members stay up to date on the latest trends and best practices. It also demonstrates their commitment to upholding industry standards and ethical business practices.
It is through this rigorous code of conduct, commitment to quality, and emphasis on clear communication that establishes RenoMark as the gold standard in home renovation.
About Mike Collins-Williams
Mike Collins-Williams, RPP, MCIP, is CEO West End Home Builders’ Association. westendhba.ca.