What's driving the future of Toronto pre-construction condos?

By Riz Dhanji
January 14, 2025

With just a little more than a month left in 2024, the pre-construction condo market in the Greater Toronto Area is poised for notable shifts as we look into 2025 and beyond. Changing interest rates, evolving buyer demographics and a constrained future pipeline are shaping a market full of both opportunities and challenges. Developers, investors and end-users are closely monitoring these trends to navigate what’s to come.

Luxury redefined for the modern buyer

Luxury condos have long been a staple of Toronto’s high-end real estate market, but the definition of luxury is evolving. In 2025, high-end living will increasingly emphasize lifestyle features that go beyond traditional luxury finishes. Buyers now seek units that support daily comfort and community, not just prestige. High-quality materials and functional layouts are in demand, along with convenient amenities that make condo living feel like a well-rounded experience.

For developers, this shift means that thoughtful design and a focus on quality craftsmanship are more essential than ever. With fewer projects expected to launch for a while, there’s an opportunity to redefine luxury in ways that prioritize livability and exclusivity. This approach could cater not only to those looking to the future for high-end investments but also to a growing base of end-users seeking primary residences.

The shift to end-users

The market is seeing a noticeable shift from investor-driven purchases to end-user demand. More people are looking to make pre-construction condos their long-term residences rather than short-term investments. This shift is reshaping the types of features and amenities developers are offering. Unlike investors, end-users prioritize elements that add value to their lifestyle, such as home office spaces, shared wellness areas and community-building amenities.

As end-users become the focus, there is greater demand for layouts that allow flexibility, spaces that support work-from-home needs and enhanced privacy features. Amenities such as co-working lounges, rooftop gardens and fitness centres are no longer just add-ons but are essential for buyers seeking a lifestyle that integrates wellness and convenience. Developers who cater to these needs are likely to attract a new wave of buyers committed to their condos as permanent homes rather than investment assets.

2025 and beyond: Market constraints and price pressures

Looking ahead, a slowdown in new project launches suggests that the condo market may face a supply gap beginning in 2026. With many developments either on hold or set to complete in the coming year, fewer new units are expected to complete until 2029. This limited pipeline could drive up prices as demand begins to outpace available inventory. As a result, prospective buyers in the GTA may face increased competition and potentially higher costs for new condos.

This constrained supply also emphasizes the importance of timing for both buyers and developers. While the current rate cuts are gradually encouraging market activity, it remains uncertain how quickly the inventory can be absorbed. For now, lower interest rates provide an opening for end-users to enter the market and lock in units before prices rise. However, as the market stabilizes, scarcity could lead to price pressures that affect both end-users and investors.

Preparing for a new phase

In 2025, developers, buyers and policymakers are set to play key roles in shaping the future of Toronto’s condo market. The focus on end-user priorities and the drive to redefine luxury have opened doors for a more inclusive approach to high-end living. At the same time, a limited pipeline points to potential affordability challenges in the years ahead.

As this market transition unfolds, developers who anticipate end-user needs, emphasize quality, and address lifestyle preferences are likely to succeed. In a year defined by both challenges and opportunities, these shifts signal a new phase for the GTA’s pre-construction market – one where high-quality, end-user-focused developments will lead the way forward at least for a little while.

About Riz Dhanji

Riz Dhanji is a sales and marketing specialist with more than $3 billion in sales and more than 10,000 condominium units sold. Notable projects include Canada’s Tallest Condominium at 80 storeys, Aura Condos and DNA Condos in King West. Riz has sold some of Toronto’s most prominent projects for builders across the GTA under RAD Marketing, and is responsible for the sales and marketing for Canderel Residential’s projects across Canada.

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